Exploring impacts of AR on group package tours : destination image, perceived certainty, and experiential value
Seng-Su Tsang, Chin Kuo, Tung-Kuang Hu, Wen-Cheng Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Tsang, Seng-su ; Kuo, Chin ; Hu, Tung-Kuang ; Wang, Wen-Cheng |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 1, p. 84-102
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| Subject: | Augmented reality | destination image | experiential value | perceived certainty | theory of planned behavior | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Pauschaltourismus | Package tour | Tourismusmarketing | Tourism marketing | Verbrauchereinstellung | Consumer attitudes | Tourismusregion | Tourism destination | Taiwan | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221078244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246953