Exploring interaction-based antecedents of marketing-R&D collaboration : evidence from the Taiwan’s semiconductor industry
Po-Chien Li and Yen-Chun Chen
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Lie, Po-Chien ; Chen, Yen Chun |
| Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Taylor & Francis, ISSN 1447-9338, ZDB-ID 2176456-6. - Vol. 18.2016, 3, p. 352-372
|
| Subject: | Marketing-R&D collaboration | task interplay | cross-functional training | helping behavior | senior management emphasis | NPD process performance and output performance | Taiwan | Halbleiterindustrie | Semiconductor industry | Performance-Messung | Performance measurement | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14479338.2016.1219618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011619359