Exploring interactive communication using social media
Chrystal B. Zhang and Yi Hsin Lin
| Year of publication: |
2015
|
|---|---|
| Authors: | Zhang, Chrystal B. ; Lin, Yi Hsin |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 11/12, p. 670-693
|
| Subject: | relationship marketing | communication | interactivity | consumer-centric approach | social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Interne Kommunikation | Internal communication | Interaktive Medien | Interactive media |
| Extent: | graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401815