Exploring marketing research
William G. Zikmund ; Barry J. Babin
| Year of publication: |
2007 ; 9. ed., internat. student ed.
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| Authors: | Zikmund, William G. ; Babin, Barry J. |
| Publisher: |
Mason, Ohio : Thomson, South-Western |
| Subject: | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 698 S. : Ill., graph. Darst. |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-32088-4 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004502313