Exploring marketing strategies in architectural services : the case of the architecture firms in Portugal
Year of publication: |
2017
|
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Authors: | Nobre, Helena ; Faria, Joana |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 12.2017, 3, p. 275-293
|
Subject: | marketing architectural services | specialisation | customisation | customer-orientation | relationship management | architectural service firms | marketing programs | Portugal | Dienstleistungshandel | Trade in services | Beziehungsmarketing | Relationship marketing |
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