Exploring marketing strategies in wine tourism : a comparative study of Roussillon and Empordà wine regions
Raquel Camprubi and Olga Goncalves
| Year of publication: |
2025
|
|---|---|
| Authors: | Camprubi, Raquel ; Goncalves, Olga |
| Subject: | Clusters | Competitiveness | Marketing strategies | Wine region | Wine tourism | Weinbau | Wine industry | Wein | Wine | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Australien | Australia |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-11-2023-0071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326986