Exploring materialism and frugality in determining product end-use consumption behaviors
Year of publication: |
2018
|
---|---|
Authors: | Evers, Uwana ; Gruner, Richard L. ; Sneddon, Joanne ; Lee, Julie Anne |
Subject: | creative end-use consumption behavior | frugality | materialism | PLS-SEM | Konsumentenverhalten | Consumer behaviour | Materialismus | Materialism | Verhaltensökonomik | Behavioral economics |
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