Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Year of publication: |
2020
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Authors: | Mainolfi, Giada |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 286-293
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Subject: | Bandwagon luxury consumption behaviour | Brand consciousness | Luxury fashion goods | Materialism | Luxusgüter | Luxury goods | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Konsumtheorie | Consumption theory | China | Markenimage | Brand image |
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