Exploring moral hazard and adverse selection in the context of greenwashing and organic product consumption
| Year of publication: |
2025
|
|---|---|
| Authors: | Wutthiya Aekthanate Srisathan ; Phaninee Naruetharadhol |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104203, p. 1-18
|
| Subject: | Greenwashing | Thailand | PLS-SEM | Information asymmetry | Adverse selection | Green skepticism | Sustainable consumption | Moral hazard | Organic products | Adverse Selektion | Moral Hazard | Asymmetrische Information | Asymmetric information | Theorie | Theory | Prinzipal-Agent-Theorie | Agency theory | Konsumentenverhalten | Consumer behaviour | Bio-Lebensmittel | Organic food |
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