Exploring new product portfolio management decisions : the role of managers' dispositional traits
Regina C. McNally; Serdar S. Durmusoglu; Roger J. Calantone; Nukhet Harmancioglu
| Year of publication: |
2009
|
|---|---|
| Authors: | McNally, Regina C. ; Durmusoglu, Serdar S. ; Calantone, Roger J. ; Harmancioglu, Nukhet |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 1, p. 127-143
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Führungskräfte | Managers | Anforderungsprofil | Occupational profile | Innovationsmanagement | Innovation management | Portfolio-Management | Portfolio selection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810434