Exploring omnichannel retailing : common expectations and diverse reality
Wojciech Piotrowicz and Richard Cuthbertson
| Year of publication: |
2019
|
|---|---|
| Authors: | Piotrowicz, Wojciech ; Cuthbertson, Richard |
| Published in: |
Exploring omnichannel retailing : common expectations and diverse realities. - Cham, Switzerland : Springer, ISBN 978-3-319-98272-4. - 2018, p. 1-10
|
| Subject: | Welt | World | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-98273-1_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011953916