Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Hakseung Shin
| Year of publication: |
2023
|
|---|---|
| Authors: | Shin, Hakseung |
| Subject: | Empowerment | Engagement behavior | Knowledge creation | Motivation | Online hotel brand community | Open innovation | Social Web | Social web | Hotellerie | Hotel industry | Markenführung | Brand management | Innovationsmanagement | Innovation management | Open Innovation | Kundenintegration | Customer integration | Leistungsmotivation | Work motivation | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2022-0842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430128