Exploring performance heterogeneity : integrative insights from strategic management and marketing
Ralf Wilden, Michael J. Leiblein, Nidthida Lin
| Year of publication: |
2024
|
|---|---|
| Authors: | Wilden, Ralf ; Leiblein, Michael J. ; Lin, Nidthida |
| Subject: | Brand competitiveness | Competitive advantage | Strategic marketing | Value creation | Strategisches Management | Strategic management | Wettbewerbsvorteil | Markenführung | Brand management | Betriebliche Wertschöpfung | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Marketing | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103834 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098699