Exploring HR practitioner's perspective on linking of employer branding and porter’s generic strategies : an alignment of business and HR strategy
Aparna Sameer Dixit
| Year of publication: |
2024
|
|---|---|
| Authors: | Dixit, Aparna Sameer |
| Subject: | Employer branding | Business strategy | Porter's generic strategies | Cost leadership | Differentiation | Focus strategy | Strategisches Management | Strategic management | Personalmarketing | HR marketing | Wettbewerbsstrategie | Competitive strategy | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOA-02-2023-3635 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582207