Exploring purchase intention in metaverse retailing : insights from an automotive platform
Haowei Zhang, Yang Lv, Justin Zuopeng Zhang, Linda D. Hollebeek, Abhishek Behl, Sigitas Urbonavicius
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Haowei ; Lv, Yang ; Zhang, Zuopeng ; Hollebeek, Linda D. ; Behl, Abhishek ; Urbonavicius, Sigitas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104144, p. 1-11
|
| Subject: | E-tailing | Metaverse | Metaverse identification | Purchase intention | Retailing | S-O-R theory | Social presence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kaufentscheidung | Purchase decision | Social Web | Social web | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441264