Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chris Chapleo
| Year of publication: |
2011
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|---|---|
| Authors: | Chapleo, Chris |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 6, p. 411-422
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| Subject: | Hochschule | Higher education institution | Markenführung | Brand management | Nonprofit-Marketing | Nonprofit marketing | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127892