Type of publication: Article
Notes:
DOI:10.1016/j.ausmj.2011.08.002
Song, Jinzhu, Drennan, Judy, & Andrews, Lynda (2012) Exploring regional differences in Chinese consumer acceptance of new mobile technology : a qualitative study. Australasian Marketing Journal, 20(1), pp. 80-88.
QUT Business School; School of Advertising, Marketing and Public Relations
Source:
BASE