Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Mahima Shukla, Richa Misra and Deepak Singh
| Year of publication: |
2023
|
|---|---|
| Authors: | Shukla, Mahima ; Misra, Richa ; Singh, Deepak |
| Subject: | Brand semiotics | Brand trust | Consumer brand experience | FMCG products | Product packaging | Purchase intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Vertrauen | Confidence | Markenartikel | Brand | Semiotik | Semiotics | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2021-0718 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553050