Exploring social customer relationship management in Australian small and medium enterprises
Kritcha Yawised, Nuttaneeya (Ann) Torugsa, Wayne O'Donohue
| Year of publication: |
2017
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|---|---|
| Authors: | Kritcha Yawised ; Torugsa, Nuttaneeya ; O'Donohue, Wayne |
| Published in: |
International journal of globalisation and small business : IJGSB. - Milton Keynes : Inderscience, ISSN 1479-3059, ZDB-ID 2170485-5. - Vol. 9.2017, 4, p. 222-251
|
| Subject: | small and medium enterprises | social customer relationship management | social networking | SCRM | SME | KMU | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziales Netzwerk | Social network | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011853130