Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Year of publication: |
2024
|
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Authors: | Oyedele, Adesegun ; Goenner, Emily |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 25.2024, 2, p. 250-272
|
Subject: | Social media | Social influence | Young consumers | Mobile marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Mexiko | Mexico | Jugendliche | Youth | USA | United States | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Mobile Marketing | Soziale Beziehungen | Social relations |
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