Exploring social media adoption in small and medium enterprises in Iraq : pivotal role of social media network capability and customer involvement
Hussam Al Halbusi, Homoud Alhaidan, Fadi Abdelfattah, T. Ramayah and Jun-Hwa Cheah
| Year of publication: |
2024
|
|---|---|
| Authors: | Al Halbusi, Hussam ; Alhaidan, Homoud ; Fattah, Fadi Abdel Muniem Abdel ; Ramayah T. ; Cheah, Jun-Hwa |
| Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 36.2024, 9, p. 2052-2069
|
| Subject: | economic development | Small-and medium-sized enterprises (SMEs) | social CRM | social media | Social Web | Social web | KMU | SME | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Irak | Iraq | Kundenintegration | Customer integration | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2022.2125374 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015108098