Exploring social media use in cross-border e-commerce and the internationalization process : a comparative study of cross-country and firm size
Cosima Tabea Knösel, Colin C. J. Cheng, Eric C. Shiu
| Year of publication: |
2025
|
|---|---|
| Authors: | Knösel, Cosima Tabea ; Cheng, Colin C. J. ; Shiu, Eric |
| Subject: | cross-border e-commerce | cross-country study | internationalization process | large enterprises | SMEs | social media | Social Web | Social web | Globalisierung | Globalization | Electronic Commerce | E-commerce | KMU | SME | Multinationales Unternehmen | Transnational corporation | Betriebsgröße | Firm size | Welt | World | Vergleich | Comparison | Internationaler Markteintritt | International market entry | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/tie.22424 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015334699