Exploring social media use in B2B supply chain operations
Bongsug (Kevin) Chae, Roger McHaney, Chwen Sheu
| Year of publication: |
2020
|
|---|---|
| Authors: | Chae, Bongsug ; McHaney, Roger ; Sheu, Chwen |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 63.2020, 1, p. 73-84
|
| Subject: | B2B | B2B marketing | B2B social media | Social media affordance | Supply chain | Supply chain operations | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2019.09.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162018