Exploring some marketing practices in management consulting firms : evidence from small service firms in Italy
Linda Gabbianelli and Tonino Pencarelli
| Year of publication: |
2024
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|---|---|
| Authors: | Gabbianelli, Linda ; Pencarelli, Tonino |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 36.2024, 9, p. 280-308
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| Subject: | Communication | Management consulting firms | Relationship | Service marketing | Small firms | Unternehmensberatung | Consultancy services | Italien | Italy | KMU | SME | Dienstleistungssektor | Service industry | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TQM-12-2019-0308 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417882