Exploring Success Factors of VirtualCommunities: The Perspectivesof Members and Operators

Virtual communities have been the focus of research for some time. However, althoughmany studies have provided recommendations on how to build, extend, andmanage virtual communities, few have verified the success factors they have consideredessential for virtual communities. Conclusions made regarding basic preferencesand distinct priorities of different stakeholders in virtual communities have not beenempirically substantiated. Building on previous work on success factors of virtualcommunities, in this article, we present a ranking of success factors discussed in the literaturebased on an online survey among operators and members of virtual communitiesin the German speaking Internet.[...]

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Year of publication:	2006
Authors:	Leimeister, Jan Marco ; Sidiras, Pascal ; Krcmar, Helmut
Institutions:	Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
Subject:	Erfolgsfaktor \| Stakeholder \| Virtuell freie Gruppe \| Electronic Cash

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1. INTRODUCTION AND REFERENCE FRAMEWORK
1.1 VCs
1.2 Success and Success Factors of VCs
2. RESEARCH METHOD
3. ANALYSIS OF THE EMPIRICAL RESULTS
3.1 Generic Statements of the Respondents
3.2 Analysis of the Success Factors From the Perspective of Female and MaleMembers of VCs
3.3 Analysis of the Success Factors From the Perspective of Operators of VCsand Comparison Between Statements Made by Operators of Commercialand Noncommercial VCs
3.4 Comparison Between the Operators and the Members of VCs
4. CONCLUSIONS AND OUTLOOK
ACKNOWLEDGMENT
REFERENCES

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