Exploring textual modes, imagery and claims in B to B and B to C print advertising
David A. Gilliam, Justin R. Muñoz, Fernando R. Jiménez, Seunghyun Kim, and Christopher M. Kyle
| Year of publication: |
2021
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|---|---|
| Authors: | Gilliam, David A. ; Muñoz, Justin R. ; Jiménez, Fernando R. ; Kim, Seunghyun ; Kyle, Christopher M. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 3, p. 223-245
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| Subject: | advertising design | B2B advertising | b2c advertising | content analysis | qualitative survey | Werbung | Advertising | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2021.1974166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802184