Exploring the acceptance of technology for mobile shopping : an empirical investigation among Smartphone users
Michael Groß
| Year of publication: |
2015
|
|---|---|
| Authors: | Groß, Michael |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 3, p. 215-235
|
| Subject: | mobile shopping acceptance | m-shopping | technology acceptance model (TAM) | Smartphone | German consumer | Innovationsakzeptanz | Innovation adoption | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Mobile Business | Mobile business | Online-Handel | Online retailing | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376913