Exploring the antecedents of loyalty in the context of multi-channel banking
Dhananjay Bapat
| Year of publication: |
2017
|
|---|---|
| Authors: | Bapat, Dhananjay |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 2, p. 174-186
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| Subject: | Loyalty | Satisfaction | Ease of use | Multi-channel | Branch service quality | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-10-2015-0155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707751