Exploring the attractiveness of digital human influencers in destination marketing : the allure of two-path meaning transfer
Dan Huang, Kevin Kam Fung So, Jiahui Huang, Songshan (Sam) Huang
| Year of publication: |
2025
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|---|---|
| Authors: | Huang, Dan ; So, Kevin Kam Fung ; Huang, Jiahui ; Huang, Songshan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 110.2025, Art.-No. 105166, p. 1-16
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| Subject: | Artificial intelligence-powered | Attractiveness | Cultural attractiveness | Destination marketing | Digital human influencers | Dual process | Meaning transfer | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2025.105166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015434053