Exploring the behaviour of Indian consumers towards online discounts
S.K. Suman, Pallavi Srivastava, Shaili Vadera
| Year of publication: |
2019
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|---|---|
| Authors: | Suman, S. K. ; Srivastava, Pallavi ; Vadera, Shaili |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 10.2019, 1, p. 78-94
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| Subject: | consumer behaviour | online shopping | online discounts | sale | electronic marketing | retailing | India | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Indien | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036983