Exploring the brand personalities of Facebook, YouTube, and LinkedIn
M. Mutsikiwa and T. Maree
| Year of publication: |
2019
|
|---|---|
| Authors: | Mutsikiwa, M. ; Maree, T. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 4, p. 285-301
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| Subject: | brand personality | consumers | marketing | online | personality theory | social media | social network sites | SNS | Facebook | YouTube | LinkedIn | Social Web | Social web | Markenimage | Brand image | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2019.103459 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012155296