Exploring the complexities of value creation : the role of engagement strenght
Abigail A. Scholer; E. Tory Higgins
| Year of publication: |
2009
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|---|---|
| Authors: | Scholer, Abigail A. ; Higgins, E. Tory |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 2, p. 137-143
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| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860489