Exploring the crossroads between digital servitization and sustainability from a business marketing perspective
Raffaella Tabacco, Maria Chiarvesio, Rubina Romanello
| Year of publication: |
2024
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|---|---|
| Authors: | Tabacco, Raffaella ; Chiarvesio, Maria ; Romanello, Rubina |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2024.2024, 2, p. 225-243
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| Subject: | Artificial intelligence | Business relationships | Industry 4.0 | Internet of things | Servitization | Sustainability | Künstliche Intelligenz | Internet der Dinge | Nachhaltigkeit | Geschäftsmodell | Business model | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Industrie | Manufacturing industries |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-024-00091-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566806