Exploring the dark side of inter-firm coopetition : the harmful effect on customer satisfaction
Year of publication: |
2024
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Authors: | Bimmermann, Carolin ; Greven, Andrea Sarah ; Fischer-Kreer, Denise ; Brettel, Malte |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 122.2024, p. 13-25
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Subject: | Alliance | Competition | Cooperation | Coopetition | Customer satisfaction | Koopetition | Kundenzufriedenheit | Unternehmenskooperation | Inter-firm cooperation | Strategische Allianz | Strategic alliance | Wettbewerb |
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