Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Arghya Ray, Pradip Kumar Bala, Nripendra P. Rana
| Year of publication: |
2021
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| Authors: | Ray, Arghya ; Bala, Pradip Kumar ; Rana, Nripendra P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 391-404
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| Subject: | Brand attitude | Online travel agency services | Online user-generated content | Qualitative aspects | Textual data | Reisevermittler | Travel agency | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.02.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494465