Exploring the dynamics of consumerism in developing nations

Ayantunji Gbadamosi, editor

"This book focuses on consumption activities of consumers in developing nations. Consumer behavior is notably the bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these nations." - Provided by publisher

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Year of publication:	[2019]
Other Persons:	Gbadamosi, Ayantunji (ed.)
Publisher:	Hershey PA : Business Science Reference
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marketing \| Interkulturelles Marketing \| Cross-cultural marketing \| Entwicklungsländer \| Developing countries \| Indien \| India \| Subsahara-Afrika \| Sub-Saharan Africa \| Schwellenländer \| Verbraucherverhalten
Description of contents:	Table of Contents [gbv.de]

Extent:	xxii, 428 Seiten Illustrationen, Diagramme
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references
ISBN:	978-1-5225-7906-9 ; 1-5225-7906-0 ; 978-1-5225-7907-6
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011979788