Exploring the effect of distinct family firm reputation on consumers' preferences
Claudia Binz; Joseph F. Hair; Torsten M. Pieper; Artur Baldauf
| Year of publication: |
2013
|
|---|---|
| Authors: | Binz, Claudia ; Hair, Joseph F. ; Pieper, Torsten M. ; Baldauf, Artur |
| Published in: |
Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2575822-6. - Vol. 4.2013, 1, p. 3-11
|
| Subject: | Familienunternehmen | Family business | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009727017