Exploring the effect of incidental priming when measuring trademark genericism
Robert A. Peterson, Jeffrey A. Peterson
| Year of publication: |
2025
|
|---|---|
| Authors: | Peterson, Robert A. ; Peterson, Jeffrey A. |
| Subject: | Brand names | Priming | Trademark genericism | Trademark surveys | Markenartikel | Brand | Markenrecht | Trademark law | Handelsmarke | Store brand | Generika | Generic drugs | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00369-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015330575