Exploring the effects of official-structured managerial responses on hotel online popularity
Year of publication: |
2022
|
---|---|
Authors: | Gong, Caiyan ; Liu, Jianwei ; Law, Chun Hung Roberts ; Ye, Qiang |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 106.2022, p. 1-11
|
Subject: | Management effort | Official-structured managerial response | Online popularity | Online review | Response speed | Hotellerie | Hotel industry | Führungskräfte | Managers | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Internet | Electronic Commerce | E-commerce | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility |
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