Exploring the factors that support adoption and sustained use of health and fitness wearables
Ana Isabel Canhoto and Sabrina Arp
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Canhoto, Ana Isabel Domingos ; Arp, Sabrina |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 1/2, p. 32-60
|
| Subject: | Internet of Things | wearables | technology adoption | consumer behaviour | health and fitness | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Innovationsakzeptanz | Innovation adoption | Internet der Dinge | Internet of things | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1234505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690530