Exploring the future of market driving : a dialogue with marketing thought leaders
Year of publication: |
2023
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Authors: | Schweitzer, Fiona Maria ; Malek, Stacey L. ; Sarin, Shikhar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 113.2023, p. 277-294
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Subject: | Agility | Driving markets | Dynamic capabilities | Innovation | Market driving | Market shaping | Market structure | Marketing | Nascent markets | Resources | Visioning | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Marktstruktur | Marketingtheorie | Marketing theory |
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