Exploring the gap between policy and practice in private branding strategy management in an emerging market
Ram Herstein, Netanel Drori, Ron Berger and Bradley R. Barnes
| Year of publication: |
2017
|
|---|---|
| Authors: | Herstein, Ram ; Drori, Netanel ; Berger, Ron ; Barnes, Bradley R. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 4, p. 559-578
|
| Subject: | Emerging markets | Marketing strategies | Private branding | Retail chain | Markenführung | Brand management | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-05-2014-0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760570