Exploring the geographical dimension in loyalty card data

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.

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Year of publication:	2001
Authors:	Byrom, John ; Hernández, Tony ; Bennison, David J. ; Hooper, Paul
Publisher:	Emerald Group Publishing Ltd.
Subject:	Consumer behaviour \| Data capture \| Geographical information systems \| Loyalty \| Retailing

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Type of publication:	Article
Language:	English
Other identifiers:	10.1108/02634500110391708 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455080