Exploring the green purchasing behavior of young generation in Pakistan : opportunities for green entrepreneurship
Year of publication: |
2020
|
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Authors: | Soomro, Raheem Bux ; Mirani, Irfan Ali ; Ali, Mirani Sajid ; Marvi, Soomro |
Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 14.2020, 3, p. 289-302
|
Subject: | Environmental attitude | Factor analysis | Green purchasing behavior | Interpersonal influence | SPSS | Young consumers | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Pakistan | Jugendliche | Youth | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Unternehmensgründung | Business start-up |
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