Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jong Woo Jun; Chang-Dae Ham; Jae Hee Park
| Year of publication: |
2014
|
|---|---|
| Authors: | Jun, Jong Woo ; Ham, Chang-Dae ; Park, Jae Hee |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 1, p. 2-13
|
| Subject: | Social identity theory | acculturation | ethnic identity | utilitarian/hedonic products | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Ethnische Gruppe | Ethnic group | Soziale Integration | Social integration | Persönlichkeitspsychologie | Personality psychology | Südkorea | South Korea | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344874