Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Year of publication: |
2010
|
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Authors: | Peterson, Robert A. ; Jeong, Jaeseok |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 6, p. 677-690
|
Subject: | Forschungskosten | Research expenditure | Vertriebskosten | Distribution costs | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Marktforschung | Market research | 1991-2007 |
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