Exploring the impact of digital platforms on SME internationalization : New Zealand SMEs use of the Alibaba platform for Chinese market entry
Huijun Jin and Fiona Hurd
| Year of publication: |
April-June 2018
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| Authors: | Jin, Huijun ; Hurd, Fiona |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 19.2018, 2, p. 72-95
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| Subject: | Digital platforms | entry strategy | SMEs | barriers to entry | liability of foreignness | KMU | SME | Digitale Plattform | Digital platform | Internationaler Markteintritt | International market entry | China | Markteintritt | Market entry | Neuseeland | New Zealand | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce | Globalisierung | Globalization | Online-Handel | Online retailing | Multinationales Unternehmen | Transnational corporation | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10599231.2018.1453743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866429