Exploring the impact of e-commerce on mobile phone customer behaviour based on data mining techniques
Gia Minh Dao, Nhat Khang Nguyen and Thanh Bao Le, Song Thanh Quynh Le
| Year of publication: |
2025
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|---|---|
| Authors: | Gia Minh Dao ; Nhat Khang Nguyen ; Thanh Bao Le ; Le, Song Thanh Quynh |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 50.2025, 3, p. 352-373
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| Subject: | cluster analysis | customer relationship management | customer segmentation | data mining | e-commerce | internet shopping | k-means | market segmentation | mobile phone market | segmentation analysis | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2025.144758 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015445343