Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Year of publication: |
2016
|
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Authors: | Helm, Sabrina Verena ; Renk, Uwe ; Mishra, Anubha |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 58-77
|
Subject: | Brand management | Branding | Internal marketing | Employees | Corporate branding | Markenführung | Arbeitsverhalten | Work behaviour | Markenimage | Brand image | Markenartikel | Brand | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Markenarchitektur | Brand architecture |
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