Exploring the impact of employer brand attributes on financial performance : an intellectual capital perspective
Vladimir Dženopoljac, Jasmina Ognjanović, Aleksandra Dženopoljac and Sascha Kraus
| Year of publication: |
2023
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|---|---|
| Authors: | Dženopoljac, Vladimir ; Ognjanović, Jasmina ; Dženopoljac, Aleksandra ; Kraus, Sascha |
| Published in: |
Journal of intellectual capital. - Bingley : Emerald, ISSN 1758-7468, ZDB-ID 2024939-1. - Vol. 24.2023, 7, p. 31-54
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| Subject: | Brand attributes | Employer brand | Financial performance | Intellectual capital | Immaterielle Werte | Intangible assets | Markenführung | Brand management | Personalmarketing | HR marketing | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Firmenimage | Corporate reputation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIC-05-2023-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014506820